Privacy Policy
Last updated: June 2, 2026
BackStrong Pilates ("BackStrong," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website backstrong.icu, use our services, or communicate with us. Please read this policy carefully. By using our website or services, you agree to the practices described below.
1. Information We Collect
We may collect the following types of personal information:
- Contact Information: Full name, email address, phone number, and mailing address when you book an appointment, fill out a form, or contact us.
- Health & Wellness Information: Details you voluntarily share about your back condition, injury history, or movement goals during assessments, intake forms, or sessions. This may be considered protected health information under applicable law.
- Usage Data: Automatically collected information when you visit our site, including IP address, browser type, pages viewed, and time spent on pages. We use this data to improve our website experience.
- Cookies & Similar Technologies: Small data files placed on your device to remember preferences and understand site usage. See our Cookie Policy for full details.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To schedule, manage, and confirm appointments.
- To respond to your inquiries and provide customer support.
- To personalize your experience and deliver the services you request.
- To send administrative emails, such as appointment reminders and policy updates.
- To send marketing communications, but only if you have opted in. You may unsubscribe at any time.
- To analyze website usage and improve our content and user experience.
3. How We Share Your Information
We do not sell your personal information. We may share your data only in the following circumstances:
- With Your Consent: If we coordinate with your physician or physical therapist, we will share only the information you authorize.
- Service Providers: We may use third-party vendors for scheduling, payment processing, or email services. These providers are contractually obligated to protect your data and use it only for the services we request.
- Legal Requirements: If required by law, we may disclose information in response to a valid court order, subpoena, or government investigation.
4. Data Security
We implement appropriate technical and organizational measures to protect your personal information. However, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security, but we continually review and improve our safeguards.
5. Your Rights
Depending on your jurisdiction, you may have rights regarding your personal data, including:
- The right to access the personal information we hold about you.
- The right to request correction of inaccurate data.
- The right to request deletion of your data, subject to legal obligations.
- The right to object to or restrict certain processing activities.
- The right to data portability, where applicable.
To exercise any of these rights, please contact us using the information below. We will respond within the timeframe required by law.
6. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Health-related records may be retained for a longer period to comply with professional standards and legal obligations.
7. Third-Party Links
Our website may contain links to third-party sites, such as Google Maps for directions. We are not responsible for the privacy practices of those sites. We encourage you to read the privacy policies of any linked website you visit.
8. Children’s Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal data, please contact us, and we will delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Continued use of our services after changes indicates acceptance of the updated terms.
10. Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please reach out:
BackStrong Pilates
1230 Sutter Street, Suite 201
San Francisco, CA 94109
Email: [email protected]
Phone: +1 (628) 392-1550